Wanting To Look More Beautiful? Here’s The Only Answer.
Have you ever bought something because of the discounted price?
Because it looks a better value, the price is very interesting. Now, it is worth buying. Rolf Dobelli’s The Art of Thinking cleary explains this trick is a contrast effect.
In real life, a contrast effect plays role as making things look more beautiful, cheaper, stronger etc.
Also in business, the increase in sales is driven by this illusion.