Here’s The Way You Can Avoid Succumbing To An Illusion

One suggestion: “To know what you need next, follow the ads closely".

But, it’s not a good way to live. All information should not be swallowed wholesale. Why?

Quite simply, you need to be careful with the way you think.

Suppose you look at the ads for cosmetics.

There are woman and a facial cream. It is a popular one.

Do you think consumers will be more beautiful or glowing after using it? Rolf Dobelli, the author of a book titled: “The Art Of Thinking Clearly,” writes people will fall prey if they can not differentiate between factor selection and result. Factor selection is the characteristics that are selected to perform a particular thing. The result is the consequences after all procedures are done. Many people are not aware of this; therefore, they are confused.

Back to the ads, do you think the woman is beautiful after using the cosmetics (the result) or because she is beautiful, she is selected for the ads (factor selection)? It is not that hard to recognise the difference between factor selection and the result. What you need is to observe and think carefully.

Let’s think.